“HE SHE ME” – Devonté Hynes and Neneh Cherry, lovely Selfridges advert video starring HARI NEF

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‘He, She, Me’: an exclusive track by Devonté Hynes and Neneh Cherry, commissioned by Selfridges. | Film by Kathryn Ferguson & Alex Turvey, featuring Hari Nef. Choreography by Ryan Heffington.

FEELGUIDE: Genius music producer Dev Hynes (i.e. BLOOD ORANGE) teamed up recently with Neneh Cherry for a brilliant new single “He She Me,” released in conjunction with British department store Selfridges’ new gender-free fashion line AGENDER. The video was directed by Selfridges’ in-house director Kathryn Ferguson alongside Alex Turvey, with choreography by Ryan Heffington, who also choreographed Sia’s “Chandelier”. In an interview, Ferguson explained the concept of the video: “The film is an evolving journey through a subtle push and pull between masculinity and femininity, captured entirely in one unbroken shot, utilising in-camera camera effects in a world populated by out-scaled physical props inspired by Faye Toogood’s in store realisation of AGENDER. This film has come at a time when important conversations about gender fluidity and non-binary ways of being are finally getting a lot of attention.”

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