Ingredients: Water, sugar, concentrated orange juice, concentrated apple juice, apricot puree, citric acid, prune syrup, orange pulp, modified corn starch, canola oil, flavour, sodium citrate, colour, sodium benzoate, ascorbic acid.
”Beep is a very sweet orange drink that was available across Canada and the United States beginning in the 1960′s but gradually dwindled and was only sold in Nova Scotia until about two years ago when it was discontinued altogether. It is being offered for a limited time in Nova Scotia alone.”
Beep. It’s back!
Farmer’s Co-operative Dairy Ltd. in Bedford is bringing back the sugar-charged drink that was the focus of so much fuss among its fans when it was discontinued two years ago. “There’s a real emotional connection with the drink among its fans,” Andrea Hickey, marketing and communications manager with the co-operative, said Wednesday. The co-operative announced the temporary return of Beep on its website and Facebook page this week, creating some buzz within social media circles.
Fans are especially liking and commenting on the retro packaging. “We like to think we’re bringing it back as a nostalgic treat,” said Hickey.
Most of the buzz about the return of Beep occurred through Facebook and Twitter on Tuesday and Wednesday. “You still won’t be able to call it juice, but there’s that slim chance that a nostalgia-based sellout could carry some weight with the company to bring it back for good,” posted Sarah Kramar on her Beep-dedicated website out of Vancouver.
It was this sort of social media chatter since the drink was discontinued that persuaded Farmer’s to go ahead with a limited run. Containers of Beep will appear on retail shelves throughout Nova Scotia beginning Monday. The drink will be available until October, or as long as quantities last, said Hickey. Farmer’s would not release sales figures but said volumes were low when the decision to discontinue the product was made.
The revived Beep will feature the original 1960s packaging and the original recipe. During the 1960s, Beep was available from licensed dairies across Canada and the United States. It is understood Nova Scotia was the last area where the drink was available when it went out of production here in 2010.
Beep will be available only at locations in Nova Scotia serviced by Farmer’s.